Monday, January 25, 2010

"In the world but not of the world"

In my free-lance writing career, I'm working on an article right now that I have under contract to a Christian retail trade magazine on the topic of identifying lost revenue streams and recovering that revenue for your business.  Sounds fascinating, right?  OK, maybe not to everyone but if you're a retailer fighting to keep your head above water today, it might just be an interesting read that would help you stay in business. 

The struggle that I'm having with it is that much of what I'm talking about in this article is counter-intuitive to my own nature.  I'm not highly motivated by making money (that might explain why I'm not weathy) but I am highly motivated by giving.  Consequently, trying to advise people on how to squeeze the most revenue out of their business to keep it viable in a fiercely competitive economic climate presents some challenges for me.  On one hand, retailers need access to every legitimate tool that can help them remain viable through this economic downturn and in a world that is changing at a rapid pace.  On the other hand, Christian retailers, are also called to be a source of light in a world that is growing ever dim.  How can a  failed Christian retailer provide light?  It's the classic, "In the world but not of the world" dilemma. 

How do you handle the dilemma of remaining viable in this world while living a life not characterized of this world?

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